Blizzard saw the perils of an unofficial

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Emilylowes
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Blizzard saw the perils of an unofficial

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"Right now in the current state it's in D2R Items, it's a fundamentally defective product" written John Walker for RPS. "A single-player game that won't pause, and if you abandon it in play, it will prompt you out and halt the progress you've made."

However, Blizzard stayed the course, and the launch-day disaster was ultimately a rebuke. Further aggravating the situation, the requirement for always-online seemed connected to an online function, one that proved to be the most significant to the game's struggles during its early years.

Blizzard had a problem. In the previous Diablo titles, players' ability to trade items had led to the black market of loot. Buyers looking for the highest quality equipment were willing to pay, but this also left the door open for unscrupulous third-party suppliers and price-fixing. Blizzard saw the perils of an unofficial, unregulated marketplace for Diablo products and thought they could have a better experience by creating a legitimate, licensed one.

"The auction house came out of the need to legitimateize third party trading so that players remain in the game and trade rather than going to third-party sites and consequently cut down on fraud, scams spamming, and the profit in hacking games, creating dupes etc.," former game director Jay Wilson said in an interview with DiabloII.

Net after departing from the company. "The problem is cheap diablo 2 resurrected items, evidently, that it over-legitimized trading. It made it way too easy. I think we all know this now, and the consequences. We were worried about these consequences ahead of time and we believed that positive benefits would outweigh disadvantages. [World of Warcraft's auction house] appeared to be a great demonstration of the concept. We were clearly wrong."
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